Cannabix Technologies Inc. (OTC: BLOZF) (CSE: BLO), developer of the Cannabix Marijuana Breathalyzer technology designed to detect recent consumption of the THC component of marijuana, has appeared in a number of prominent media outlets over the past couple weeks. With the increased exposure, the company could see heightened investor and consumer interest.

In November, the company’s co-founder, Dr. Raj Attariwala, was quoted in a TIME Magazine story titled “Driving While High” by Eliza Gray. The story examines the increasing problem of driving while under the influence of marijuana, saying that it’s no surprise law enforcement is looking for solutions given the magnitude of data suggesting that driving while high poses a real danger.

The story mentions Cannabix in the follow excerpt:

“A retired Canadian police officer (Malhi) and a physician (Attariwala) have teamed up to create a new Breathalyzer that will detect marijuana use in the past two hours, a decent measure of impairment since pot’s effects are usually felt for about two to three hours after use. Co-developer Dr. Raj Attariwala says the technology will get more precise as legalization spurs research.”

Investors can read the entire article on TIME’s website here:

In addition to national coverage by TIME Magazine, the company was also featured in an ABC 7 Detroit television segment discussing it innovative technology. The one-minute segment discussed the problem of driving while high and outlines the Cannabix Marijuana Breathalyzer technology’s progress, including the firm’s recently announced renderings of the product. Interested parties can access ABC’s coverage here:

Shares of Cannabix Technologies Inc. jumped more than 2% in early trading on Wednesday, November 19, 2014 following the TIME Magazine news release.

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