PotNetwork Inc, a wholly owned subsidiary of United Treatment Centers Inc. (OTC Pink: UTRM), has strategized to capitalize on the growing demand for entertaining business news. With an exclusive focus on news within the burgeoning cannabis industry, the company aims for its theme to become a hybrid between “The Daily Show”; the second longest running show on Viacom’s (NASDAQ: VIA) “Comedy Central”, and “CNBC”, the popular business news program owned by Comcast’s (NASDAQ: CMCSA) NBCUniversal.
In this article, we’ll take a look at why the company’s focus on entertaining business news makes sense and some compelling reasons investors in both the marijuana and entertainment industries may want to take a closer look at the stock.
Entertaining Business News
PotNetwork.com plans to capitalize on the marijuana industry’s growth by developing entertaining business news. With the popularity of industry websites, like High Times and CelebStoner, there’s little doubt that there’s significant demand from media consumers for content that brings a combination of entertainment and information for consumers across many demographics.
The Daily Show may have set the standard for marrying entertainment and business news, but a series of spin-offs like Steven Colbert’s The Colbert Report have demonstrated the business model’s staying power. When it comes to online content, Howard Lindzon – a co-founder of StockTwits – started a daily business satire podcast called WallStrip that was acquired for $5 million back in 2007.
The success of these ventures underscores the tremendous opportunity in front of PotNetwork.com, when it comes to combining business news with entertainment. In addition to the large viewership cultivated by programs like The Daily Show, WallStrip’s acquisition back in 2007 demonstrates that larger news companies are looking to branch into these areas and see the value.
Attracting a Quality Demographic
Many financial websites cultivate an attractive demographic for advertisers across a wide range of industries. For example, CannabisFN.com (the publisher of this website focused on investing in the marijuana industry) has an audience that is weighted towards older educated males earning over $100,000 per year, based on data from Quantcast.com – a web analytics provider.
PotNetwork.com’s focus on mixing business news and entertainment is likely to attract a similarly wealthy, but younger, demographic that’s ideal for a greater number of advertisers. With a higher level of disposable income, these consumers are able to spend more on products and services, while being younger means they are in need of a greater array of products and services.
PotNetwork.com will offer daily and weekly segments and news articles on Financial, Legal, Medical, and Recreational aspects of Marijuana. A Daily streaming video morning show dubbed “Wake and Bake” and an afternoon show dubbed “Afternoon Delight” are slated to start streaming next month. These daily shows are designed to be informative and entertaining, all while making visitors remain on the site longer giving potential advertiser’s greater exposure.
Within the flourishing pot industry itself, companies manufacturing marijuana products – such as vaporizers – may be especially interested, since PotNetwork is capable of advertising both their product and stock. The combination of being a pioneer into the cannabis business entertainment sector, and the growing number of marijuana companies seeking a target demographic, could yield big value.
PotNetwork.com, trading under ticker symbol UTRM, represents a unique opportunity with the growing marijuana industry. As the first network to combine business news and entertainment, the company is uniquely positioned to capitalize on the strong consumer demand for such media, evolving marijuana industry, and the need for advertisers to reach young and wealthy audiences.
It’s also worth noting that United Treatment Centers, Inc. (OTC PINK: UTRM) has an existing revenue-generating wholly owned subsidiary called Sunrise Auto Mall Inc. After generating $863,000 during the first two months of this year, the subsidiary is on track to generate over $5 million in 2015 revenue. This revenue stream sets the company apart from many others in the cannabis industry, which provides working capital for its cannabis venture.
Investors interested in the marijuana industry, ranging from diversified companies like Hemp Inc. (OTC Pink: HEMP) to accessory manufacturers and marketers like Vape Holdings Inc. (OTCB: VAPE), may want to take a closer look at PotNetwork.com as both a potential investment opportunity and as an up-and-coming resource for entertaining business news and information.
For more information, visit the company’s website at www.potnetwork.com.
Disclaimer: Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Emerging Growth LLC dba TDM Financial, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. Emerging Growth LLC dba TDM Financial, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. Emerging Growth LLC dba TDM Financial, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: http://www.cannabisfn.com/legal-disclaimer/.