Plandai Biotechnology (OTCQB: PLPL), through its subsidiaries focuses on the farming of whole fruits, vegetables and live plant material and the production of functional foods and botanical extracts for the health and wellness industry, recently announced the appointment of a former Microsoft executive turned marijuana entrepreneur to its Board of Directors.

Read the full press release discussing the appointment here:

If Plandaí Biotechnology (OTCQB: PLPL) investors liked the idea of Diego Pellicer co-founder Jamen Shively working with the company from the outside, then they’ll love the idea that he’s now on the inside of this public biotech. Jamen Shively, a former Microsoft executive turned marijuana entrepreneur, has gone public being named to the Board of Directors at Plandaí.

His experience at Microsoft alone makes this a great business move, but the media’s attraction to Shively’s confident approach to capturing 40 percent of the worldwide marijuana market makes his addition inside any public company a really big deal. Hopefully Plandaí is prepared for the media frenzy that is likely to occur when the national press that showed up en masse to his 2013 press conference, learns of Shively’s appointment to the Board.

Plandaí recently completed a deal with Diego Pellicer, Inc. that allows it to market its Phytofare™ Cannabis extracts under the Diego Pellicer Gold brand, so it makes a lot of sense to Roger Duffield, CEO of Plandaí, to have Jamen Shively spearheading that branding process from inside the company. “Jamen brings a wealth of experience in both engineering and branding to Plandaí not to mention his bold leadership in the Cannabis field.”

It’s that bold leadership that makes Shively so attractive to the media and his “first to mind” approach will keep him in the headlines as the marijuana debate unfolds. With headlines like: “Ex-Microsoft Employee Is Going Big In The Marijuana Business,” “Jamen Shively, Former Microsoft Manager, To Launch ‘Premium Marijuana’ Business In Washington,” and “Ex-Microsoftie Jamen Shively Is Building A Marijuana Empire,” Shively is clearly proving his point.

The man some are calling the “Bill Gates of Cannabis” has the attention of the media and can likely command a microphone or writer just about any time he wants. For Plandaí and its investors, Shively’s not a bad guy to have around your public company, especially in a burgeoning market.

And, this is exactly what Duffield understands as his company looks to move into production and sales of its Cannabis extracts. The CEO said, “As a member of Plandaí’s Board, Jamen will be instrumental in helping shape our corporate policy and direction as we move from being a research company into production and sales in the coming months.”

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