United Treatment Centers Inc. (OTC Pink: UTRM), a provider of online cannabis-related news and entertainment through its PotNetwork Inc. subsidiary, launched PotNetwork.com today just ahead of Denver’s Cannabis Cup where it plans on raising awareness and reaching thousands of potential consumers. While the website is still in it’s development stage, the company expects the site to be fully functional in a few days.
In this article, we’ll take a look at the company’s corporate milestone and why investors interested in the cannabis industry may want to take a closer look.
Build a Massive Media Presence
PotNetwork.com aims to become a leading online hub for cannabis, featuring everything from pot recipes to cannabis investment news. With curated content written by industry professionals, management hopes to cultivate a valuable audience of aficionados interested in many different industry segments, which in turn creates a variety of unique monetization opportunities for industry partners.
Management has indicated that key features will include:
- Daily Segments – Wake + Bake and other daily segments will provide readers with an entertainment-focused reason to visit the website.
- Investment Insights – Cannabis investing will remain a core feature of the website, with original content geared towards the general public.
- Food & Recipes – Readers will have regular access to cannabis-infused and non-cannabis recipes and other food-related content.
- Lifestyle Content – Sports news and other types of content will also be featured with a focus on cannabis-related stories.
According to ZenithOptimedia, global online advertising spending will grow at a 14.8% clip this year to reach $121 billion, accounting for nearly a quarter of total ad spending. These growth rates could be even higher in the burgeoning cannabis industry, which was touted by ArcView to be the fastest growing in the United States, particularly given the lack of options for many advertisers.
Despite the significant growth potential, there’s a lack of targeted venues available to reach these demographics. The unwillingness of mainstream media to support these messages – for legal reasons – means that niche publications control the majority of the distribution, which leaves the door wide open for companies like United Treatment Centers and its PotNetwork brand to build a massive presence.
Aiming at Multiple Targets
PotNetwork.com’s diverse content could allow the company to attract partners from across many lines of business including, but not limited to, dispensaries in legalized states, vaporizer and smoking accessory manufacturers, soil and lighting companies as well as tech based companies designing compliance and inventory software. According to PotNetwork President Keith Levinson, “Monetizing the website will come from developing relationships with members and advertisers. We will clearly target each advertiser’s market to hit the core demographics for specific products by customizing the placement of each add within the different sections of our website”. With the myriad of companies already in, or entering the cannabis space, the potential stream of partners and advertisers is no short list.
Subsidiary Provides Financial Backing
United Treatment Centers’ second subsidiary, Sunrise Auto Mall, provides financial backing for the companies growth-stage operations. According to President Steve Buckner, “The used car dealership generated revenue of just over $2.5 million last year, and is on pace to exceed $5 million this year thanks to our efforts to grow our brand and expand sales”.
This existing revenue should also make it easier to raise any necessary capital, while the company’s near-term catalysts should help improve its valuation to make dilution less of a concern. With a $1.7 million market capitalization right now, there’s certainly ample opportunity for growth. The low valuation may provide another catalyst for investors to get involved with the stock early on, too.
The company’s revenue-generating operations also sets it apart from many competitors in the cannabis industry with no revenue and a history of dilutive fund raising. Investors considering an investment in the space may want to consider a company with existing revenue as opposed to newly minted companies with no operational track record at all in order to reduce risk.
Reaching the Right Audience in Denver
United Treatment Centers recently announced plans to attend Denver’s High Times Cannabis Cup on April 18th through the 20th at the Denver Mart. As the world’s leading marijuana trade show, the event presents an enormous opportunity for the company to reach over 700 vendors (potential partners), numerous journalists, and thousands of attendees that could become users of its website.
“This is an excellent opportunity to successfully gain valuable publicity,” said PotNetwork Inc. CEO Richard Volpe in the press release announcing the company’s participation. “There couldn’t be a better environment by which we could bolster our audience, and develop advantageous contributory relationships. We anticipate this will reinforce our position for a strong upcoming launch into the industry.”
The burgeoning cannabis industry has numerous investment opportunities, across many lines of business, ranging from lifestyle companies like Hemp Inc. (OTC Pink: HEMP) to accessory-makers like Vape Holdings Inc. (OTC Pink: VAPE) and mCig Inc. (OTC: MCIG) and even to cannabis infused pet products like Peak Pharmaceuticals (OTC: PKPH). Creating a central hub for all things “pot culture“ could have significant and upside potential. And unlike many companies, United Treatment Centers has other existing revenue-generating operations to support its cannabis business, while several near-term catalysts could boost the stock ahead.
For more information, visit the company’s website at www.potnetwork.com.
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