Curaleaf Holdings, Inc., a leading name in the cannabis industry, has announced the return of its Feed the Block campaign, now in its fifth consecutive year. The nationwide initiative, launched in 2020, aims to help address food insecurity by mobilizing local communities, food banks, and Curaleaf team members during the critical holiday months.
Since its inception, Feed the Block has raised more than $450,000 and delivered meals to thousands of families in need. What began as a grassroots initiative at the height of the pandemic has evolved into one of Curaleaf’s most recognized social responsibility programs, reflecting the company’s commitment to contributing beyond the cannabis space.
A Widening Network of Support
The 2025 edition of Feed the Block will take place throughout November and December, running across 13 U.S. states where Curaleaf operates, including Arizona, Connecticut, Florida, Illinois, Maine, Maryland, Massachusetts, Nevada, New Jersey, New York, Ohio, Pennsylvania, and Utah.
Each participating dispensary will invite customers to round up their purchases to the nearest dollar or make voluntary contributions at checkout. Every dollar collected will go directly to local food relief organizations working on the ground to fight hunger in their respective regions.
Beyond customer donations, Curaleaf’s staff are also heavily involved. Employees across the company’s retail and cultivation sites will dedicate volunteer hours to community food drives, meal preparation programs, and grocery partnerships, reinforcing a hands-on approach to service.
The campaign’s rollout will be staggered across regions to align with local needs and ensure that donations reach communities where the impact will be most immediate.
Uniting for a Common Cause
Curaleaf’s leadership views Feed the Block as a long-term investment in community well-being rather than a seasonal gesture. Over the years, the campaign has brought together dispensary teams, customers, and nonprofit organizations under a shared goal: addressing the growing challenge of food insecurity in America.
The company’s approach focuses on local engagement, ensuring that all donations and volunteer efforts stay within the communities where they originate. This strategy has helped build strong relationships with food banks, pantries, and local charities, amplifying the impact of each year’s campaign.
While the cannabis industry continues to grow and mature, Curaleaf’s commitment to social programs such as Feed the Block underscores its intent to play a responsible, constructive role in U.S. communities.
Responding to a Growing Need
According to the 2025 Map the Meal Gap report, food insecurity remains a serious concern nationwide. Nearly one in 10 Americans lives in households without always enough food. This figure highlights the ongoing strain on millions of families despite economic recovery in other areas.
This issue touches every U.S. county and congressional district, with rural and urban areas alike reporting similar challenges. Against this backdrop, community-based programs like Feed the Block have become vital. By combining grassroots participation with corporate resources, they provide both immediate relief and long-term awareness of the broader issue.
The campaign also reflects a growing trend among U.S. cannabis companies to integrate corporate social responsibility (CSR) into their business models. For Curaleaf, that means using its national footprint not only to distribute cannabis products but also to create meaningful, measurable social impact.
Beyond Business: Building Sustainable Communities
Curaleaf’s social initiatives extend beyond Feed the Block. The company regularly partners with local nonprofits, community organizers, and advocacy groups to support causes related to public health, education, and sustainability.
By embedding community engagement into its company culture, Curaleaf aims to strengthen the connection between its operations and the neighborhoods it serves. This approach has earned the company recognition across multiple states, particularly for programs that support under-resourced areas.
Feed the Block remains one of Curaleaf’s flagship efforts, a practical example of how consistent local action can build a network of support that lasts well beyond the campaign itself.
Looking Ahead
As the 2025 campaign gets underway, Curaleaf hopes to surpass its previous fundraising totals and bring even more people together in the fight against hunger. The company encourages customers, patients, and community members to participate, whether through small in-store donations, volunteer hours, or simply by spreading awareness.
For many families, the holidays can be a particularly challenging time, and initiatives like Feed the Block demonstrate how collaboration between businesses and communities can help close the gap.
Rita Ferreira
Rita is a seasoned writer with over five years of experience, having worked with globally renowned platforms, including Forbes and Miister CBD. Her deep knowledge of hemp-related businesses and passion for delivering accurate and concise information distinguish her in the industry. Rita's contributions empower individuals and companies to navigate the complexities of the cannabis world, and her work remains a valuable resource for those seeking a deeper understanding of its potential.
