Premium cannabis products are making headlines as Florida welcomes Doghouse Farms genetics through Goldflower. At the same time, Curaleaf launches Anthem Bold infused pre-rolls across multiple states.
Florida Welcomes Doghouse Farms Strains
Florida’s cannabis consumers are getting a significant upgrade in product selection thanks to a new partnership between Goldflower Cannabis and Doghouse Farms (DH Farms).
Goldflower, one of the fastest-growing vertically integrated operators in Florida, has partnered with Doghouse Farms to introduce the brand’s highly regarded genetics to the state for the first time. Founded in Oregon in 2015 by cultivator Jon Hudnall, Doghouse Farms has built a reputation for bold terpene profiles and high-potency strains. With 15 industry awards to its name, the company has already expanded into Washington and Michigan, and Florida is the latest step in its growth.
This collaboration means Floridians will now have access to exclusive, small-batch strains previously only available in other legal cannabis markets. Doghouse is particularly known for its meticulous cultivation standards and flavor-forward flower, appealing to consumers who prioritize craft quality.
As part of the rollout, Doghouse Farms flower is already on shelves at Goldflower dispensaries statewide. In October, the first branded DH Farms 7 pre-roll packs will be introduced, providing patients and adult-use consumers with another way to access the genetics that have helped the brand gain national recognition.
Goldflower and Doghouse have signaled more innovation to come. Future projects may include limited drops and exclusive genetics, along with cross-market collaborations that could bring Florida customers access to products typically reserved for states like Oregon or Michigan. For Florida’s growing cannabis community, the partnership demonstrates how local operators are looking beyond state borders to deliver premium products that match national standards.
Curaleaf Expands Anthem Bold Pre-Roll Line
At the same time, Curaleaf Holdings has launched a new product line under its Anthem brand, marking a significant expansion in the booming pre-roll category.
The company introduced Anthem Bold, an infused pre-roll series now available at Curaleaf dispensaries in Arizona, Illinois, New Jersey, and New York. Anthem Bold is designed as a more potent evolution of Anthem Classic, which first debuted in April across Arizona, Florida, Illinois, Massachusetts, New York, and New Jersey.
Anthem Bold is crafted by infusing premium flower with THCA diamonds and strain-specific terpenes, boosting average potency levels to about 40% THC. This positions the product for consumers seeking higher strength and enhanced flavor in their pre-rolls, a demand that has grown rapidly over the past year.
The line is available in two distinct formats:
- Sweet Wood Tip pre-rolls that emphasize fruit-forward strains, with the initial lineup featuring Blue Raspberry Kush (Indica), Pineapple Haze (Sativa), and Watermelon Z (Hybrid). The nostalgic sweet wood tips are designed to add a flavor accent and a smoother finish.
- Glass Tip pre-rolls that feature iconic strains, including Blue Dream (Hybrid), King Louis XIII (Indica), and Acapulco Gold (Sativa). This option is designed for consumers seeking the ultimate expression of legendary genetics, paired with a refined smoking experience.
Products are available in half-gram 5-packs and one-gram singles, offering flexibility for both casual users and heavy consumers. Anthem Bold continues the brand’s Americana-inspired design, utilizing natural hemp paper for a consistent burn.
Curaleaf’s expansion reflects broader market dynamics. According to BDSA data, pre-rolls are the fastest-growing category in cannabis, with infused products now making up 45% of sales and reaching as high as 70% in certain markets. By adding Anthem Bold to its portfolio, Curaleaf is aiming to secure a larger share of this high-growth segment.
Market Momentum in Cannabis
Both announcements highlight the evolving nature of the U.S. cannabis industry, where consumer demand is pushing brands toward higher potency, better flavor, and more variety.
- For Florida, the Goldflower–Doghouse Farms partnership demonstrates how local operators are leveraging national leaders to introduce award-winning genetics into new markets. Florida remains a medical-only state for now, but the scale of its patient base makes it one of the largest cannabis markets in the country. Access to craft strains with proven reputations could set a new bar for quality in the state.
- For multi-state operators like Curaleaf, the focus has shifted toward branded product lines that can scale nationally. Anthem Bold aligns with this strategy by offering a recognizable, premium product that can be consistently marketed across multiple states, tapping into consumer preferences for infused pre-rolls.
Together, these moves illustrate a key trend: craft meets scale. Smaller, boutique-style genetics are being introduced into larger markets through strategic partnerships, while national players are expanding branded lines to maintain competitive advantage.
What’s Next for Consumers
For consumers, these launches mean more choices than ever. In Florida, patients visiting Goldflower dispensaries will be able to try Doghouse Farms flower and soon explore pre-roll packs designed for flavor and potency. In Arizona, Illinois, New Jersey, and New York, Curaleaf shoppers can now pick up Anthem Bold, a product designed for those seeking more potency in a familiar pre-roll format.
As cannabis continues to normalize across the U.S., companies are betting that consumers will not only demand consistent access but also seek out premium genetics, innovative formats, and reliable potency. Whether through small-batch collaborations or national infused product lines, the latest releases demonstrate how the market is responding.
Rita Ferreira
Rita is a seasoned writer with over five years of experience, having worked with globally renowned platforms, including Forbes and Miister CBD. Her deep knowledge of hemp-related businesses and passion for delivering accurate and concise information distinguish her in the industry. Rita's contributions empower individuals and companies to navigate the complexities of the cannabis world, and her work remains a valuable resource for those seeking a deeper understanding of its potential.
