According to the latest Vangst Cannabis Jobs Report, created in partnership with Whitney Economics, legal cannabis sales in the U.S. reached $30.1 billion in 2024. This marks a 4.5% increase compared to the previous year, showing continued demand for regulated cannabis products across the country.
The report, now in its third edition, compiles data across all legal markets and presents a detailed view of employment trends, retail performance, and market dynamics.
Workforce Declines Amid Operational Shifts
Despite the rise in revenue, total employment in the cannabis industry dropped by 3.4% in 2024. The sector currently supports around 425,002 full-time jobs, a decrease of 15,443 positions compared to 2023.
The decline in jobs has been linked to what the report describes as a “recalibration” phase in the industry. Companies are reportedly shifting away from rapid hiring toward more sustainable, cost-effective staffing models. This includes an increase in flexible staffing arrangements and temp-to-hire strategies, particularly in cultivation and processing roles.
Emerging Markets Lead in Job Creation
While overall employment declined, job growth surged in several newer cannabis markets:
- New York saw a 209% increase in cannabis jobs.
- Mississippi reported 103% growth.
- Ohio recorded a 34% increase.
These gains are attributed to an uptick in license issuance, greater legal access, and strong consumer interest in these regions. In contrast, more mature markets like Illinois, Arizona, and Colorado experienced job losses due to market saturation, high taxation, and shifting consumer behavior.
Looking Ahead to 2025
The report projects that cannabis industry revenue will grow by an additional 13.1% in 2025, potentially reaching $34 billion. Employment numbers are also expected to recover in states with business-friendly regulations and expanding license frameworks, such as Florida, New Jersey, Maryland, and Ohio.
Even without significant progress on federal reform, state-level momentum is driving the next phase of growth in the U.S. cannabis sector.
A Market in Maturation
Overall, the 2025 Vangst Jobs Report highlights a turning point for the industry. With sales continuing to climb and employment strategies becoming more refined, the U.S. cannabis market appears to be entering a more mature and sustainable era. While the industry may no longer be in a phase of hypergrowth, it remains a key contributor to state economies and a significant employer on the national scale.
Rita Ferreira
Rita is a seasoned writer with over five years of experience, having worked with globally renowned platforms, including Forbes and Miister CBD. Her deep knowledge of hemp-related businesses and passion for delivering accurate and concise information distinguish her in the industry. Rita's contributions empower individuals and companies to navigate the complexities of the cannabis world, and her work remains a valuable resource for those seeking a deeper understanding of its potential.
