In an era where modern experiences are constantly being reshaped, a unique collaboration is pushing the boundaries of social drinking. The innovative THC seltzer brand WYNK has joined forces with Riot Fest to enhance festival-goers’ social moments through their premium adult beverages.
Introducing a fresh twist on festive experiences
This partnership brings WYNK’s award-winning THC-infused seltzers into the heart of one of Chicago’s most dynamic music festivals. With Riot Fest’s diverse lineup and vibrant atmosphere, attendees will now have an exciting new way to elevate their social interactions. Angus Rittenburg, CEO of WYNK, emphasized how this initiative integrates smoothly into the ethos of both brands, aiming to redefine how festival-goers enjoy their time at these events.
Besides providing a refreshing alternative to traditional alcoholic beverages, this collaboration highlights how contemporary solutions can seamlessly blend with cultural festivities. By offering THC seltzers as part of the overall experience, WYNK hopes to open minds to new possibilities in social wellness.
Sweepstakes and special giveaways
The partnership isn’t just about product placement; it’s also profoundly engaging for fans. WYNK has rolled out an enticing sweepstakes named “RIOT FEST WYNKEND,” which promises unforgettable prizes. One lucky grand prize winner will receive two deluxe three-day passes, a year’s supply of WYNK, and significant credits for accommodations and festival merchandise, among other exclusive goods.
Moreover, four additional winners will receive general admission passes for the entire event, ensuring multiple participants enjoy an enhanced festival experience. Entries for the sweepstakes can be submitted online, building excitement well before the festival kicks off.
Extensive festival branding and presence
WYNK’s involvement extends beyond the giveaway. Their branding will be prominently featured across various points within the festival grounds, including a high-visibility 20’x20′ exhibition space. This dedicated area will provide free samples and interact closely with festival attendees, highlighted on Riot Fest’s app and maps.
This strategic placement ensures that the visibility of WYNK’s offerings isn’t confined to a single spot but permeates throughout the event, allowing more guests to discover and appreciate the alternative beverage option.
Product integration across festival spaces
WYNK’s influence doesn’t stop at sampling booths. Festival concessions have been integrated with WYNK products and appear on menu boards in different sections such as General Admission, VIP, Deluxe, and Guest & Press areas. This broad inclusion reinforces the brand’s message and ensures widespread access to these innovative drinks.
Exclusive experiences tailored by WYNK will appear in Artist, Press, and Guest lounges, adding a touch of sophistication and targeted engagement. Display screens across performance stages will amplify this connection with captivating video content highlighting WYNK’s appeal.
A chance to win exclusive tickets
Furthering the excitement, WYNK collaborates with Binny’s for another ticket giveaway, enabling more enthusiasts to attend the three-day extravaganza. Two winning pairs will receive a pass each for themselves and a guest to fully immerse themselves in Riot Fest’s eclectic mix of music and festivities.
This multifaceted partnership strategically aligns WYNK with a large-scale event and significantly enriches the attendee experience, fostering a deeper connection between the brand and the audience.
The power of combining music and innovative beverages
Riot Fest, famous for its energetic lineups featuring acts like Fall Out Boy, Beck, and Slayer, is a fitting backdrop for rolling out such an unconventional beverage. The festival, scheduled from September 20-22, 2024, at Douglas Park in Chicago, guarantees an electrifying ambiance ripe for introducing inventive approaches to social entertainment.
With a history of unique musical performances and supplementary attractions like carnival rides, vendors, and sideshow acts, Riot Fest provides the perfect setting for WYNK’s groundbreaking venture into social drinking.
About WYNK and Riot Fest
Established in 2021, WYNK has earned accolades for its hemp-derived, zero-calorie, 1:1 THC:CBD seltzers. This effort towards promoting social wellness delivers a compelling alcohol substitute for younger generations eager for new experiences. Prioritizing safety, quality, and transparency, WYNK stands at the forefront of responsible cannabis beverages, available in flavors like Black Cherry Fizz, Lime Twist, Juicy Mango, and Tangerine.
Riot Fest remains a cornerstone event dedicated to punk rock and various genres like rock, alternative, and metal. It offers not just music but a gamut of activities that foster a genuinely immersive festival experience, making it an ideal partner for ventures looking to push creative boundaries.
Rita Ferreira
Rita is a seasoned writer with over five years of experience, having worked with globally renowned platforms, including Forbes and Miister CBD. Her deep knowledge of hemp-related businesses and passion for delivering accurate and concise information distinguish her in the industry. Rita's contributions empower individuals and companies to navigate the complexities of the cannabis world, and her work remains a valuable resource for those seeking a deeper understanding of its potential.
