The Charlotte’s Web Brand Story: An Inspiring Journey in the CBD Movement

Charlotte’s Web was created by the Stanley brothers in 2011. They laid their foundation on the basis of cross-breeding industrial hemp with a strain of Marijuana.

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To this day, all the leaders and owners who are running CBD oil industries and other variant’s factories as well, deserve a well-earned pat on their back for all that they are doing. 

Despite all the controversies, allegations, and legal issues that have arisen in the context of Cannabis, hemp, and marijuana, these business owners continue to work and produce a well-established network of nothing but the best quality products for their consumers. 

Charlotte’s Web is also the result of one such hardworking effort and dedication that has been yielding the best quality CBD oils to this day as a reward to its owners. 

The Stanley Brothers and Their Humble Beginnings

Behind every great work of art or product of great name comes a back story too. The same is the case with Charlotte’s Web. 

Charlotte’s Web is founded by six Stanley brothers, namely Joel, Jesse, Jon, Jordan, Jared, and Josh. These Stanley brothers are the Colorado-based cultivators and entrepreneurs behind Charlotte’s Web. Their specialty is the “high-CBD, low-THC” strain of cannabis named after Charlotte Figi, the face of the brand. 

It was already known that the Stanley brothers had a well-established background in farming and cultivation. Their family had been associated with different agricultural projects for a long time. 

However, they were not in particular associated with Cannabis or its cultivation back at that time. Their entry into this world was largely prompted by a combined decision or wish to help children like Charlotte Figi with debilitating medical conditions and illnesses. 

It was not until the early 2000s that the Stanley brothers stumbled upon the cultivation of Cannabis plants. As always, they put their entire heart and soul into their venture. While doing so, they also came across the idea to develop a unique, non-intoxicating variant of Cannabis which had high CBD content and low THC content within the same strain. And so, they began working along those lines after that.  

Charlotte Figi: The Heart of the Brand

However, a breakthrough and very worthwhile moment for the Stanley brothers came when they met Charlotte Figi and her family. At that time, who would have known that this girl would one day become the face behind such a popular CBD selling brand?

Charlotte Figi was born in 2006. She suffered from a rare and severe form of epilepsy known as ‘Dravet Syndrome’. Because of this condition, Charlotte frequently suffered from severe seizures. This disease had greatly impacted her life, mainly because her health kept on deteriorating and no conventional treatments were helping to control her condition. 

Charlotte’s parents, Matt and Paige Figi, were determined to find a solution to help their daughter. They had already explored various treatment options but to no avail. Eventually, they came across CBD, a non-psychoactive compound found in the cannabis plant known for its potential therapeutic properties.

The Figis decided to give CBD oil a try and obtained a special strain of low-THC, high-CBD cannabis from the Stanley Brothers, a group of cannabis cultivators in Colorado. This particular strain was later named after Charlotte and was specifically bred to have a high CBD content and low THC content, making it non-intoxicating.

After starting Charlotte on CBD oil, her seizures significantly decreased in frequency and severity. Her parents and doctors were amazed by the improvement in her condition. Her story prompted discussions about the need for further research into the therapeutic properties of CBD.

Pioneering the CBD Movement

It was no secret that it was undoubtedly because of Charlotte’s remarkable progress with CBD oil that it suddenly became a catalyst for raising awareness about the potential medical benefits of CBD, especially in treating epilepsy and other seizure disorders. 

No sooner than the public got to know about the wonderful success of the CBD oil in Charlotte’s treatment, everyone wanted to know more about the potential of this amazing oil and its other benefits. 

The success of Charlotte’s Web CBD oil also played a role in changing perceptions about cannabis-based treatments and contributed to the legalization and acceptance of medical marijuana and CBD in various parts of the United States and around the world.

Unfortunately, Charlotte Figi passed away in 2020 due to complications related to her underlying health condition. However, her legacy lives on through Charlotte’s Web CBD oil, which continues to be a trusted and respected brand in the CBD industry. 

Thus, it was indeed the remarkable success of CBD oil in treating a girl and her uncontrollable yet severe disease that led to the people learning more about the wonders of CBD oil. Within a short time, several people became aware of the limitless therapeutic and wholesome potential that CBD oil had in itself. 

The Stanley Brothers, who developed the strain, continue to produce and sell Charlotte’s Web CBD products, helping countless individuals seeking relief from various medical conditions.

A Legacy of Healing and Hope

What was achieved through this small yet remarkable feat was indeed a story that people used as the required boost of motivation for uplifting their spirits and gaining the wisdom for starting a business based upon inspiration that moves the hearts and revolutionizes people’s world for the better. 

There was also a book by the name of ‘Charlotte’s Web: A Legacy of Healing and Hope’ published by Paige Figi and Heather Jackson. This book is based upon the heartwarming story of Charlotte Figi and her family, who discovered the potential of CBD during some of the darkest times of their lives. 

Charlotte and her parents had almost given up hopes due to no treatment responding well to her, when they came across the beneficial impact of CBD oil on their health. 

The book  retells the tale about the discovery of the special strain of “high-CBD, low-THC” cannabis, which the Stanley Brothers cultivated and named “Charlotte’s Web” in honor of Charlotte Figi. This strain undoubtedly played a crucial role in her remarkable improvement.

Both the co-authors of the book, namely Paige Figi and Heather Jackson, were fully motivated to continue this journey of exploring the potential of CBD to benefit the others in different ways as well. Together, they also founded the Realm of Caring Foundation, which aimed to provide education, support, and access to cannabinoid therapy.

Embark on Your Own Charlotte’s Web Journey 

Not everyone needs to be a farmer or an author to start a remarkable movement like the Charlotte’s Web. If anything, it was due to the unwavering success and dedicated efforts of the common people like you and I, who led to the discovery of such a wonderful thing. 

Similarly, you can also embark on your own Charlotte’s Web journey. All that would be needed from you is a dedicated behavior, a thirst for knowledge, and the motivation to bring a meaningful change in this world through your efforts.

The most important lesson that we could probably learn from Charlotte’s and her parents’ story is that they never gave up, despite losing hope. Needless to say, they ended up finding light at the end of the tunnel one day. 

You can start your Charlotte’s Web journey by researching all that is already known about CBD. Your aim should be to unleash that side of the Cannabis world that is not yet known or hidden from the world. By all means, you can even connect with people on social media platforms to help you out with your research. 

However, if you wish to embark on your Charlotte’s Web journey because of your own conditions or concerns, you can do so by getting in touch with a healthcare practitioner who would better help you understand how CBD interacts with your body, and could help you bring your desired change in your body. 

Andleeb Asghar - Pharmacist

Andleeb Asghar - Pharmacist

Andleeb Asghar holds a “Pharm-D” degree from Lahore College for Women University, Lahore. She is an official Registered Pharmacist (RPh) in Punjab, Pakistan. She has also got a “Master of Philosophy” degree from the University of Animal and Veterinary Sciences, Lahore. Andleeb has worked in various practice settings as a clinical Pharmacist and has a wide range of experience. She has been cited in Healthline and Telehealth for her expertise. She has also served as a distinguished guest speaker at various local hospitals and high-profile organizations. She has been writing Cannabinoid & Marijuana related content for the past five years for different reputable companies. She is passionate about serving others by crafting information and helpful pieces for her readers.

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