The Feals CBD’ Story: A Journey of Wellness, Innovation, and Empathy

Feals CBD, a CBD-based wellness startup that continues to revolutionize the lives of several people across the country.

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Feals CBD is a name that everyone must have heard or even tried for their premium-quality CBD needs. Known to cater to their customers with the best quality CBD products and ingredients, this brand is surely here to stay for a long, long time.

Let’s see how the entire brand came into existence and what moved the creators in the first place. 

Feals: The Founding Story

The story behind Feals CBD started in July 2018. This was when the three founders of the brand, namely Drew Todd, Alex Iwanchuk, and Eric Scheibling decided to embark on such a journey that would transform their world in no time.

The trio of founders had a plan in mind that was executed with the name of ‘Vitalife’. This brand started with a vision of introducing the world with the wonderful concoctions of CBD, such as gelcaps and tinctures. What was important was the fact that they introduced this product range not just for humans but for animals too. 

In no time, Vitalife became a huge success throughout the country, making approximately $1 million easily. From there onwards, the creators decided not to just stop there, and keep progressing and changing with time.

Source: Benefit News

Keeping the demand and love for their full-spectrum CBD products, Feals CBD was finally founded a short time later. It was decided that this venture would, once again, change the way people perceive and use CBD for their good. 

A Data-Driven Approach to Product Development

When the first discussions for Vitalife were being done, everything was kept rooted in data. All of the founders had a deep understanding of the importance of market research. 

Therefore, in July 2018, when the founders launched a proof-of-concept brand named Vitalife, it was intended to serve as a testing ground, offering CBD in various forms that had not been introduced to the people ever. 

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Through their various products, the founders kept a close eye on customer preferences. They kept introducing different SKUs, strengths, and types of CBD. 

At the end of the day, all this data obtained from Vitalife became the foundation for the creation of Feals CBD. Making use of all the relevant insights into consumer behavior and product effectiveness, Todd, Iwanchuk, and Scheibling developed a line of CBD products that were specifically tailored to meet the needs of their target audience. 

They discovered that full-spectrum products had the most support and interest, leading them to focus on this particular type of CBD for Feals.

Feals CBD: Branding and Customer Experience

The brand values that are put in Feals CBD are proof of its unwavering support and commitment to its customers. Here is an overview into those details. 

Mission and Values

Feals CBD has always remained clear on its mission and values. It has promised to provide high-quality CBD products rooted in transparency and education.

Moreover, the brand values were aligned with a commitment to customer well-being, sustainability, and a deep understanding of the cannabis industry’s challenges.


From the sourcing of premium hemp crops to the extraction process, Feals CBD has always remained transparent about its practices.

Detailed information about the product, including third-party lab testing results, is readily available, thereby fostering trust among its consumers.


Knowing and recognizing the challenges in the cannabis industry regarding education, Feals CBD prioritized customer understanding. 

The founders acknowledged the confusion in the market and sought to simplify the CBD experience for consumers.

Commitment to Mental Health and Sustainability

The sole purpose of establishing Vitalife and then Feals CBD was just one – to make sure that people make the most of their innovative CBD experience through these products. 

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Feals CBD takes pride in offering products that stand out from the others, not just appearance-wise but also in terms of benefits, quality, and their lasting effects. 

Wellness Approach

Feals CBD recognizes the importance of mental health as an integral part of overall well-being. By positioning its CBD products as wellness solutions, the brand actively promotes a holistic approach to mental health.

Community Support

Establishing a platform from which customers can share their experiences, offer advice, and develop a community that is mutually supportive promotes a feeling of belongingness and sympathies for the situation.

Ethical Business Practices

The commitment of Feals to sustainability includes ethical business operations. The brand’s approach of ensuring farmers are treated fairly, ethical production and fair trade principles ensure a socially responsible CBD industry.

Conclusion: The Future of Feals

Despite the initial success achieved by Feals, there may be opportunities to develop its market further. Possible directions for growth may be penetrating international markets or diversifying its product portfolio to cover more consumer needs.

Feals has recognized the importance of education in an industry filled with diverse options and consumer confusion. The brand’s focus on transparency and understanding of the customer is suitable for its future goal to continue educating its listeners about the positive sides of CBD.

In addition, Feals’ dedication to sustainability is noticeable in its sourcing methods. Through collaborating with local farmers who practice sustainable and organic farming, the brand reduces its carbon footprint and promotes environmentally friendly agricultural practices.

Feals, which has developed a strong sense of community among its clientele base. In conclusion, the future of Feals CBD is positive because it remains innovative and customer-centric as well as learns how to deal with challenges presented by the CBD industry.

Andleeb Asghar - Pharmacist

Andleeb Asghar - Pharmacist

Andleeb Asghar holds a “Pharm-D” degree from Lahore College for Women University, Lahore. She is an official Registered Pharmacist (RPh) in Punjab, Pakistan. She has also got a “Master of Philosophy” degree from the University of Animal and Veterinary Sciences, Lahore. Andleeb has worked in various practice settings as a clinical Pharmacist and has a wide range of experience. She has been cited in Healthline and Telehealth for her expertise. She has also served as a distinguished guest speaker at various local hospitals and high-profile organizations. She has been writing Cannabinoid & Marijuana related content for the past five years for different reputable companies. She is passionate about serving others by crafting information and helpful pieces for her readers.

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