The JustCBD Brand Story: A Beacon of Innovation in the Hemp Landscape

JustCBD is a leading CBD-selling brand in the UK. They have some of the best CBD products available for all their customers.

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There are several brands that sell CBD, THC, and their infused products today. However, only a few of them have been able to establish their names as the most trustworthy and affordable ones.

JustCBD is among those CBD companies that have made their mark within a short time of their launch. How they did that – let’s find out! 

Laying the Foundations: The Birth of JustCBD

Hussein Rakine is the name behind JustCBD. How he got inspired to launch his own CBD-based company is an interesting tale in itself. 

It goes on to about several years ago today when Rakine used to work in a warehouse that supplied smoking and vaping products. During this time, he encountered several ‘shady’, ‘questionable’ people who tried selling him a product known as ‘CBD’. 

Rakine was told that ‘CBD’ is a magical product and that it could completely transform his life by relieving him of all the pains and anxiety that he would have ever had. Rakine was very surprised to learn about such a ‘product’. 

Seeing that it had so many benefits, he decided to jump into the business while having almost no customers in sight. However, there was his mother, a patient of arthritis, who used to suffer from joint pain. Rakine decided to make a tincture using honey and CBD for his mother to see whether it really helped with pain relief or not. 

Seeing its effectiveness kick in after a while, Rakine was impressed by CBD and finally launched JustCBD in 2017. 

A Commitment to Authenticity and Excellence

Technically speaking, Rakine’s mother was the first person to experience the first-hand benefits of CBD in front of him, and he did not stop making products that would further help other people with the same and more benefits. 

Rakine’s perspective resonates with those seeking solutions for their loved ones. It is almost as if he comes and provides them with the exact solution that they have been looking for all this time. 

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Moreover, JustCBD recognizes the importance of educating the public about CBD. Their commitment to transparency and information sharing is likely to continue. 

The brand’s vision also includes making high-quality CBD products more accessible to people around the world. This could involve expanding their distribution to reach even more consumers and working to ensure that their products are readily available in physical stores and online.

Moreover, as CBD research evolves, JustCBD may invest in research and development to stay at the forefront of CBD innovation. They may collaborate with experts to explore new applications and formulations of CBD.

Making Headlines: JustCBD’s Notable Achievements

JustCBD is now considered to be a renowned company. It has an extensive online inventory of over 350 products ranging from gummies to topical treatments and even pet treats. 

JustCBD has become a household name in the world of CBD. But what sets this brand apart is its commitment to viewing CBD through a unique lens, one that founder Rakine champions passionately.

JustCBD is not merely about selling products; it’s about embracing CBD as a lifestyle brand. Rakine firmly believes that CBD is not solely a medicinal or pharmaceutical solution; rather it’s a means to enhance one’s everyday life. 

He further states, “People are approaching CBD from this medicinal, almost pharmaceutical route, and I don’t think that’s where CBD stands. I think people take CBD to improve their lifestyle and not necessarily as a cure – let me wake up in the morning, and take my daily CBD so I can feel better throughout my day. We looked at it like that from day one.”

The revenue of JustCBD is also making great rounds of success with each passing day. It is expected to hit up to $55 billion by the year 2028.

JustCBD in the Hemp Community

JustCBD has undoubtedly established itself as a prominent and respected player in the hemp and CBD community. 

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Their presence and contributions within this community have left a significant mark, and they’ve become known for several key attributes:

Quality and Transparency 

JustCBD typically conducts third-party lab testing, making certificates of analysis readily available to consumers, and ensuring the purity and content of their products.

Education and Advocacy 

JustCBD is not just a brand that sells products; it is also an active educator. They offer valuable resources and information to the hemp community, helping people understand CBD and its potential benefits. 

Their emphasis on responsible CBD use and sharing knowledge aligns with the broader educational goals of the hemp and CBD industry.


JustCBD’s presence in the hemp community is characterized by innovation. They continually expand their product range and may explore new and creative CBD formulations to address the evolving needs and preferences of consumers.

The Road Ahead: JustCBD’s Vision for the Future

JustCBD, a trailblazing brand in the CBD industry, has not only redefined the perception of CBD but also set a course for a promising future. 

As they continue to make waves with their extensive range of over 350 products and a commitment to CBD as a lifestyle brand, their vision for the road ahead is a compelling one.

The brand’s founder, Rakine, has been a driving force behind JustCBD’s distinctive and unique approach to CBD. Rather than positioning CBD as a purely medicinal or pharmaceutical remedy, JustCBD sees it as a means to enhance one’s overall quality of life. 

Rakine’s philosophy is clear: CBD is a valuable tool for improving one’s lifestyle and well-being, not merely a cure for specific ailments. 

With such aims, JustCBD is likely to continue diversifying its product range to cater to a broader audience. This includes not only offering a wider selection of existing products but also potentially exploring new and innovative CBD products that align with their vision of CBD as a lifestyle enhancer.

Andleeb Asghar - Pharmacist

Andleeb Asghar - Pharmacist

Andleeb Asghar holds a “Pharm-D” degree from Lahore College for Women University, Lahore. She is an official Registered Pharmacist (RPh) in Punjab, Pakistan. She has also got a “Master of Philosophy” degree from the University of Animal and Veterinary Sciences, Lahore. Andleeb has worked in various practice settings as a clinical Pharmacist and has a wide range of experience. She has been cited in Healthline and Telehealth for her expertise. She has also served as a distinguished guest speaker at various local hospitals and high-profile organizations. She has been writing Cannabinoid & Marijuana related content for the past five years for different reputable companies. She is passionate about serving others by crafting information and helpful pieces for her readers.

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