Canadian cannabis enthusiasts now have a new option to satisfy their cravings with the launch of the TASTY’S brand. Developed by industry leader Aurora Cannabis, TASTY’S brings enticing flavors and high-quality pre-rolled cannabis products to consumers at affordable prices.
Geoff Hoover, who is the Senior Vice President of Consumer at Aurora, stated that valuable consumer insights and recent market performance were used to create this innovative brand. With its introduction, Aurora has expanded its already diverse portfolio of popular brands such as Greybeard, San Rafael ’71, and Daily Special.
Demand for Pre-Rolls on the Rise
The increasing popularity of pre-rolled cannabis products is evident in Canada, where they currently rank second to flower products in demand. With this trend expected to continue for the foreseeable future, Aurora recognized the potential for entering the market with an exclusive and original line-up of pre-rolled products. This led to the development and planned launch of two primary formats under the TASTY’S brand – infused pre-rolls and vapes.
Bold Flavors Define the TASTY’S Experience
Aiming to provide users with a memorable and intense experience, TASTY’S offers unique and bold flavors like blue raspberry, green apple, and watermelon. These distinct flavor profiles are designed to elevate the consumption experience, making them highly sought-after by Canadian consumers. Starting in September, these infused pre-rolls and vapes can be found at cannabis retailers across the nation.
An Extensive Portfolio for Every Need
In addition to TASTY’S, Aurora’s impressive adult-use brand portfolio includes a diverse range of products such as Aurora Drift, San Rafael ’71, Daily Specials Whistler Being, and Greybeard. On the medical cannabis front, brands like MedReleaf, CanniMed, Aurora Whistler Medical Marijuana Co., Pedanios, Bidiol, and CraftPlant cater to various medical needs.
By prioritizing science and innovation while delivering high-quality products across different markets – including medical use, performance wellness, and recreational use – Aurora’s brands have established themselves as industry leaders wherever they are introduced.