What is the purpose of creating something with the intention of providing benefits to the public, yet making it so costly that nobody can afford it except for a few?
Well, it turns out that the founders at Plain Jane were aware of this, and so, they launched a brand that was equally affordable and effective at the same time.
From Humble Beginnings to CBD Stardom
All big names started from smaller setups. In the case of Plain Jane, it all began in the year 2018 when Plain Jane was founded by two young men who were studying at MIT.
Lindsey Holthaus, the present-day founder, was friends with these guys and decided to join them as a partner since she was already working at a dispensary at that time. She was familiar with CBD and its potential.
Their collaborative focus was to launch legalized CBD products that people could buy and use without any fear. In doing so, they have never once compromised on the quality of their products.
Their promise to deliver the best quality hemp flowers with the perfect discretion has always been fulfilled and will continue to do so, owing to their loyal customers and their trust in the brand.
Today, it is only because of the high quality, exemplary customer service, and transparency of Plain Jane that it is recognized as one of the top-selling brands among the other big names.
Decoding the CBD Enigma: Plain Jane’s Mission
Since it is obvious that both the founders of Plain Jane are well aware of CBD and how it works on the body and mind, it is obvious that they want the best interest of their customers.
They have been transparent about their aims and missions from the first day of this venture. Through Plain Jane, they want to introduce a holistic approach to using CBD and hemp.
They want to shun the impression that hemp and CBD could only be used for euphoric and other abusive purposes. Rather, it is something that has wholesome and beneficial impacts on both the body and the mind, when used smartly.
They have hired some of the best and most well-trained staff who are there to answer any questions or confusion with well-researched, evidence-backed facts. Indeed, this is also one of the factors that makes them stand out – they have proof for whatever they claim!
A Meteoric Rise: The Numbers Speak
Lindsey Holthaus always had her aims very clear in her mind. She was here to change everyone’s perception about CBD.
Within a short amount of time, Lindsey was able to achieve such milestones for Plain Jane that would have been otherwise impossible, had it not been for her dedication and hard work.
It is rightfully assumed that it was only the founder’s dedication and efforts that helped achieve the status that Plain Jane holds today.
The most distinctive feature that makes them stand out from their competitors is to provide well-researched knowledge to their customers regarding all the products that they buy. This is something that was considered subjective before Plain Jane, and customers were encouraged to do their own research before buying anything.
However, with Lindsey’s approach, it is clear that she does not only want to sell her products but also wants people to gain something out of them.
Beyond Plain Jane Products: Crafting a CBD Community
The founders recognize that the value of their brand extends beyond their products, and it also involves building a supportive and informed community of individuals interested in CBD and hemp wellness.
Here’s how things have gone differently at Plain Jane:
Plain Jane is committed to providing educational resources about CBD and hemp. They offer articles, guides, and blog posts on their website to help consumers understand the benefits and uses of CBD. This educational approach helps consumers make informed decisions about their wellness.
Plain Jane encourages user engagement through its website and social media platforms. They create a space where customers can share their experiences with Plain Jane products, ask questions, and connect with like-minded individuals who are interested in CBD and hemp.
Plain Jane is known for its customer support. They strive to create a supportive environment for customers, ensuring that any concerns or questions are addressed promptly. This level of service fosters trust and loyalty among their customer base.
The Beauty of Simplicity: Plain Jane’s Future Aspirations
A very customer-centric and dedicated experience is what the founders at Plain Jane strive for their customers to have.
They have gone to every extent and maybe even beyond that to accommodate the ever-growing requests and needs of their customers. It already shows in their status as a brand how successful they have been in their journey to do so.
It is expected that if things continue to progress at the same pace, Plain Jane might soon be exploring international markets, bringing its commitment to simplicity and quality to a global audience.
Moreover, collaborating with other brands or wellness experts could also help Plain Jane expand its product offerings and reach new audiences.
Lastly, actively listening to customer feedback and incorporating it into product development and brand strategies will continue to be a priority, as is already obvious from their online platform.
In the long run, these initiatives would help add value to the brand and would also increase its popularity on an international level.