Green Thumb Industries unveils the RYTHM Artist Series, featuring signature cannabis strains from popular artists across various music genres. Encompassing multiple musical talents, including Mitchell Tenpenny and State Champs, this innovative collaboration aims to merge the worlds of music and cannabis through unique products that resonate with fans.
A Diverse Lineup of Artists and Strains
The RYTHM Artist Series will kick off its journey with a plethora of talented musicians, each presenting their own distinct cannabis strain. The lineup includes:
- Mitchell Tenpenny – Country music star delivering hits such as “Truth About You,” boasting over 1.5 billion streams in his career.
- State Champs – An energetic pop-punk band with an enthusiastic fan following.
- Marcus King – A blues singer-songwriter capturing the hearts and minds of many.
- Tinashe – A powerful R&B and pop sensation known for her dynamic vocal range and chart-topping hits.
The goal is for each artist to create a custom cannabis strain that reflects their individual relationship with the plant and the music they produce, offering fans a chance to experience cannabis tailored to their favorite artists’ preferences.
Finding Your RYTHM with Cannabis and Music
Find Your RYTHM, the company’s tagline, aptly illustrates the initiative’s vision. Green Thumb Founder, Chairman, and CEO Ben Kovler said, “RYTHM was built on the proven, positive connection between cannabis and music.” The RYTHM Artist Series aims to bring together cannabis fans and music enthusiasts by matching their preferences with complementary strains.
The Debut Strain: Night Owl Haze
Set to debut on October 27th, the first strain in the collection is Night Owl Haze, crafted exclusively by country star Mitchell Tenpenny. The strain will initially be available at RISE Dispensaries in Florida, where Tenpenny’s loyal fan base, known as the “Night Owls,” can taste the artist’s passion for cannabis.
RISE Dispensary Launch Event
Florida’s West Palm Beach RISE Dispensary will host a meet-and-greet event with Tenpenny on the launch day of Night Owl Haze. Similar promotional events featuring other musicians from the RYTHM Artist Series are planned for Illinois and Nevada soon after.